Thrive

I noticed recently a HMO running ads expressing the HMO's desire for its patients to "thrive." This is a good word--a word that is uplifting, forceful, and purposeful. The HMO made the right choice in choosing this word to effectively convey its message.

I shared "thrive" with my children. My young son laughed and said, "Fried? Fried?" He was, as usual, being silly. My daughter asked, "What does it mean? Does it mean joy? Does it mean good?" I responded by saying it meant learning and growing, being the best you can be, and enjoying what you are doing. I said it is a good word. I said I wanted them to thrive.